Vita Pri Ha'Galil Group works in various fields, under 4 different brand names:
Vita, Pri Ha'Galil, Tal Tomatoes and Kapulsky.
The group works in the culinary field which provides a wide range of cooking products and cooking aids, as well as tomato products and high quality processed vegetables.
In addition, the group operates in the bakery field which allows it to provide handmade cakes, cookies and pastries.

The company has a target: to become a significant and influential mean in the Israeli food market, to operate in order to add additional fields of activity and businesses in the field of foods, while focusing the operation in the fields associated with the health and environment of quality's trends and with cooperation with leading international food groups. The group is obligated to organizational culture of a high quality, while putting an emphasis on excellence and setting the highest standards of the group's administrators and its employees. As well, Vita Pri Ha'Galil is obligated to preserve the quality of the environment, to implement extremely meticulous quality standards and also, to its customers', suppliers' and employees' satisfaction.